4 Reasons to Work with a Copywriter
Thinking about writing your own copy? Copy is a specialized art and a science and requires a skilled professional for your website to get the results you want.
It’s important to get this right, because strong copy is the difference between a website people visit and forget, and one they stay and engage with.
Here are 4 reasons why you’ll want to work with a copywriter.
Higher conversions.
Effective copy speaks to the unique needs and desires of your target audience and empathizes with their pain points. It explains why your product or service is the best solution for them.
Good copy gets people to know you, like you, and take the next step with you—meaning higher profits!
Save time.
It might be tempting to do the writing yourself, but how often have you struggled to “find the right words”? Do you mean to write something only to put it on the back burner?
Hiring a copywriter means you’ll be able to focus on growing your business, knowing the writing will be done well.
Stand out without AI.
a. AI can be helpful for some tasks, but entrusting your messaging—one of the most important elements of your business—to AI is a mistake. AI cannot emotionally connect to your audience the way a human can.
b. AI-generated copy will sound generic and will not set you apart from your competition.
c. AI is driving SEO and is prioritizing human-authored content in online search. A copywriter can help your copy perform better and stand out.
Build your brand and credibility.
A copywriter will write messaging that aligns with your brand voice and sounds like you. When customers see that your tone and messaging is consistent, it will instill them with trust in your brand. This helps you generate credibility and brand loyalty.
Ensure the success of your web project by working with a copywriter!
I’ll use my 15 years of experience writing copy for Fortune 500 brands and national organizations to help you achieve your goals with custom copy and strategic support.