Website: Currie and Associates, LLC

Client

Currie and Associates, LLC is a civil engineering and land surveying firm in Silver Spring, MD.

Challenge

The client had an outdated website that wasn’t SEO optimized and wanted to use his website more as a lead generation tool.

Solution

Working with a team of web developers and SEO specialists, I took the lead on writing copy that focused on the company’s key differentiators to help it stand out to its target audience.

What set Currie and Associates apart was that the firm had been in business for more than 35 years, giving it a depth of knowledge of the local area. It also combined civil engineering and land surveying under one roof, leading to more accurate data and faster turnaround times for clients. And, as one of the few firms licensed and registered as a land surveyor with the District of Columbia—it had a clear advantage over competitors.

I made these benefits clearly stand out in the copy, and emphasized Currie and Associates’ values of accuracy, efficiency, and affordability.

The About page establishes the client’s credibility by detailing the owner’s long experience in the engineering and land surveying space. It positions Currie and Associates as a trusted partner for architects, developers, and local government.

By establishing trust, leading with the client’s differentiators over the competition, and making the copy clear and engaging, I gave the readers valuable information to lead them to contact the owner and take the next step.

The web developers and SEO specialists worked with this copy to turn the client’s website into a more powerful lead generation tool.