Professional LinkedIn Profile

Client

Betsy Schuman Dodek is a residential realtor serving the Chevy Chase, MD and Northwest Washington real estate markets.

Challenge

The client wanted to grow her network and improve her LinkedIn presence to help generate more leads for her business. She was a busy realtor and hadn’t put much thought into her LinkedIn profile, so it didn’t capture her full value and brand voice.

Solution

I wrote a profile for Betsy that leads with the full value of all that she offers her clients. Phrases like “proven deal-maker,” “local mother-daughter team,” and “trusted advisors,” immediately provide credibility and help establish a connection between Betsy and her target audience.

Betsy’s team has deep local knowledge, extensive networks, and has been recognized by go-to national publications, so I featured that in her profile to add to her credibility. I also used bullets to make it easy for readers to understand the benefits of working with her and why her past clients return.

Her tone as a relatable, caring, and trusted source shines throughout, making contacting Betsy the next logical step. Who wouldn’t want to have Betsy on their team when selling a house? She promises to get them the best deal and make the process easier—two irresistible needs of her target audience!