Marketing One-Pager: Ericka Best Solutions
Client
Ericka Best is the CEO of Ericka Best Solutions, a consultancy offering fractional operations and organizational capacity support to mission-driven, impact-oriented organizations.
Challenge
The client needed a compelling marketing overview she could send to prospective clients. This one-pager would need to help them get to know Ericka and how her work could support their growth.
Operations, while critically important to organizations, is often misunderstood and not prioritized in nonprofits. It is common for leadership to miss the connection between strong operations and their ability to grow, sustain fundraising efforts, and support happier teams.
Solution
I wrote marketing copy that speaks to the impact her work would have on her clients. Instead of using technical language, I wrote compelling copy that would resonate on an emotional level with nonprofit executives and mission-drive leaders.
The headline, “Be Free to Get Back to Your Mission,” sums up the biggest pain point felt by her clients. They didn’t feel like they could focus on the strategy and the impact their organization could have because they were stuck in the weeds and constantly putting out fires.
With lines like, “Imagine having the support and capacity you need to shift from survival to impact,” and “With the right operational support, leading a mission-driven organization doesn’t have to feel like constantly putting out fires,” I immediately created a connection and positioned operations support as a compelling solution.
The copy is easy to scan, leads with the client’s main benefits, and is aligned with the client’s grounded, calm, and hopeful tone.
Importantly, I called out Ericka Best Solutions as being able to help “set your fundraising up for success by developing critical operations infrastructure.” This addressed a key challenge and positioned her work as directly related to her clients’ fundraising success, so they would better understand her value.
The description of operations services leads with the key benefits for leaders:
Lightening their load,
Offering steady leadership during times of change, and
Gaining insight on what’s limiting their growth.
The sentences are easy to read, relatable, and position my client as a compelling solution to critical needs her prospects have.
The copy is designed to create an emotional connection, instill trust, and remove barriers so her clients want to get in touch with her.
5-Star Google Review
The client was so happy with this project that she left this 5-star review on Google:
“I worked with Yvonne on copy for a two-sided one-pager I use with prospects and share on LinkedIn, and it was an excellent experience.
She took the time to understand what I do and who I serve, then translated that into language that actually sounds like me. Grounded, clear, and not over-polished. I look forward to the opportunity to work with Yvonne again.”
—Ericka Best, CEO, Ericka Best Solutions