Photography Guides: Empire Media Solutions
Client
The client was Empire Media Solutions, a marketing company offering photography, videography, and design services in Frederick, MD and the greater DC Metro Area.
Challenge
The client needed impactful marketing materials to help her sell her various photography packages, but she didn’t have the time or the unique skill-set to write her own marketing copy.
Solution
I wrote copy for multiple guides featuring vacation rental photography, property photography, and business photography, taking all the work off my client’s plate. All she had to do was attend a 1-hour kick-off call to tell me about her target audience, services, and her unique tone.
The vacation rental photography guide is featured at the left. It speaks to property owners and property managers wanting to boost their bookings and attract quality renters. I emphasized the following points in the messaging to appeal to my client’s target audience and help them get to know her unique advantage as a photographer:
Listings with professional photos receive 24% more bookings.
Photography by Empire Media Solutions understands that properties aren’t just places to stay. They are feelings, moments, memories waiting to unfold. This captures the artistry and skill behind her photography and differentiates her from others.
Empire Media Solutions will make properties look like they belong in a travel magazine, which will help boost credibility and make listings stand out.
By working with Empire Media Solutions, property owners and property managers will get professional photos, made easy.
The FAQs at the end provide more detail about the client’s services and experience, and are designed to address any lingering objections so prospects can feel comfortable taking the next step.
Equipped with this guide, the owner of Empire Media Solutions can share her photography services with confidence, knowing that the copy in the guide will do a lot of the heavy lifting for her to sell her services.