Website: Gohari Health Group

Client

The client was Dr. Gohari, a concierge physician focusing on whole-body wellness.

Challenge

Dr. Gohari was launching a practice and needed to attract new clients. She had practiced medicine for many years as a pulmonologist, but needed to build a new practice without much brand recognition.

Solution

I wrote copy for Dr. Gohari’s website that captured her direct, friendly, and positive tone, while showcasing the unique benefits of working with her.

As a concierge physician, she could offer personalized service with a focus on preventive healthcare. Compared with other types of doctors, Dr. Gohari’s practice emphasizes strong doctor-patient relationships based on trust. It would resonate with people tired of inattentive doctors who don’t have time to listen to their patients. Headlines like “Get direct access to a doctor who will listen, spend time with you, and put your long-term needs first” immediately differentiate her and make her practice compelling.

On the About page, I told Dr. Gohari’s personal story of being an ICU doctor and seeing how people were suffering from catastrophic illnesses that could have been prevented. By starting her own practice, Dr. Gohari could focus on the preventive measures that would help people lead healthier lives. Her story and inspiration helps build trust, encouraging visitors to take the next step.

The tone throughout remains positive and hopeful, describing Dr. Gohari’s services and helping people overcome hesitations.

For example, for her bio-identical hormone replacement therapy service, I emphasize the safety and effectiveness of the treatment. This assurance helps address concerns while pointing out the benefits of the treatment, removing a possible barrier to contacting Dr. Gohari.

The copy provides compelling reasons for people looking for more personalized healthcare to trust and contact Dr. Gohari.