Spec Product Page for Omega-Hero Supplements

Client

OMEGA-Hero is a pharmaceutical company that produces a wide variety of vitamins and supplements.

Challenge

The company was trying to introduce a new product to the market, which would be competing with other, more established brands. The target audience had never taken a supplement before and was skeptical about its effectiveness.

Solution

To grab the attention of the target audience, I wrote a headline that featured the deep benefit of going back to an active life before they had joint pain. I connected the product with their ability to enjoy daily activities again and spend time with those they love.

To overcome their skepticism, I highlighted that the supplements are doctor-recommended and also featured a testimonial from a peer to provide social proof. For those adults already taking supplements, I added that these are 2X as effective as other brands. All this for only $15.99/month would be irresistible!