Web Landing Pages: Tehrani Law, LLC

Client

Tehrani Law, LLC is a law office specializing in accident injury law in Gaithersburg, MD.

Challenge

The client needed landing pages on their website that described the specific services they offer to people involved in commercial, drunk driving, and distracted driving accidents. They also needed a page to describe their support for wrongful death cases.

The challenge was to write copy that connected with readers on such a serious topic, establish trust, and lead readers to call my client for a consultation.

Solution

When people have been involved in car accidents, they are usually scared, desperate, and in need of someone who can help them. After they or their loved ones get home from the hospital, they see medical bills piling up and start to wonder how they will make ends meet if they can’t return to work.

Clear, benefit-driven headlines like, “Recover Your Losses After a Drunk Driving Accident” immediately address this pain point and let people know that my client can help. This creates a connection and encourages people to keep reading.

Emphasizing my client’s experience and knowledge in each area of accident injury law helps build trust. I focused on how my client treats people with respect and dignity throughout the process, not just like a number, to highlight their caring, personal tone.

Listing out all the ways my client could help people ease the financial burden of an accident builds credibility and keeps people engaged. I also mention why retaining a lawyer would help maximize the amount they could recover, another benefit of hiring my client.

Every paragraph gives compelling and persuasive reasons for why someone would want to work with Tehrani Law. Clear CTAs lead them to call for a consultation, making the process simple and easy.